Advertising Argument Research Paper Example | Topics and Well Written Essays - 500 words

Advertising Argument - Research Paper Example Probably the audience of fashion shows got used to luxury and does not pay attention to the brands. Considering this fact, Dior decided to make advertisement excessively unrealistic. The whole setting is oversaturated with gold and shining and seems hyperbolized. The furniture in the Hall flows into a bright sparkling mass. The dress of the actress reminds the outfit of a fairy or a mermaid, and on the shot it looks like the actress is flying instead of walking. So Dior used the concept of magic to attract the interest and confirm the name. That is why creating its advertisement of a new scent which is called J`adore, Dior tried to make something that would instantly give an understanding of the peculiar brand. An incredibly beautiful woman dressed in a luxurious silk golden dress is walking down the aisle. She is shining in soft hazy light and the whole place, which looks like a big hall or a catwalk on some fashion show, seems to be lit with her light. It is difficult to define whether it is a real woman or some mythical creature because of this divine light. The first thing that draws viewer`s attention is participation of the celebrity in the advertisement. Charlize Theron, one of the most attractive women of the planet, is depicted as the main character of the commercial of J`adore Dior. The image created by Dior implies luxury, royalty, and wealth but it is all not new for the higher social class of every country. Therefore, the creators of this advertisement had to make something exceptionally to draw attention to it and to make people actually want this perfume and they found the solution. When it concerns luxury, you cannot impress anyone with exquisite dresses and perfumes but when it concerns magic†¦ that is completely different topic. Thus, Dior uses the image of an independent, seductive, and sexually attractive woman appealing to the subconscious desire of every woman to be worshiped as a real goddess,